Tom Cauter (1952), on the British Market Research Bureau (BMRB).
Cauter, T. (1952). ‘Organization of a Statistical Department’: Some Details of a Market Research Agency. The Incorporated Statistician, 3(3), 37–54. https://doi.org/10.2307/2986400
Tag: British Market Research Bureau (BMRB)
Some advice on factor analysis from the 60s
“What are the alternatives to factor (or component) analysis if one has a correlation whose analysis one cannot escape? There is only one alternative method of analysing a correlation matrix which needs to be mentioned, and that is to LOOK AT IT.” (p. 204)
“Quite the best alternative to factor analysis is to avoid being saddled with the analysis of a correlation matrix in the first place. (Just to collect a lot of people, to measure them all on a lot of variables, and then to compute a correlation matrix is, after all, not a very advanced way of investigating anything.)” (p. 205)
Andrew S. C. Ehrenberg (1962). Some Questions About Factor Analysis. Journal of the Royal Statistical Society: Series D (The Statistician), 12(3), 191-208. Based on “Factor Analysis in Market Research” published in 1959 as Research Paper No. 1 by the British Market Research Bureau Limited.