Tom Cauter (1952), on the British Market Research Bureau (BMRB).
Cauter, T. (1952). ‘Organization of a Statistical Department’: Some Details of a Market Research Agency. The Incorporated Statistician, 3(3), 37–54. https://doi.org/10.2307/2986400
Suggested citation: Fugard, A. (2024, June 28). How to organise a market research agency [blog post]. https://andifugard.info/how-to-organise-a-market-research-agency/
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